Take a look at this survey - It’s Official: Marketers Can’t Afford Not to Build Relationships with Boomers conducted at www.thirdage.com .
From the link, Sharon Whiteley, CEO of ThirdAge says “However, our study shows that not only are ThirdAgers - baby boomers and mid-lifers generally in their early 40’s through mid 60’s - online, they’re surprisingly a formidable presence on the Internet.”
“A primary way boomers spend their time on the Internet is to research information, find resources and gain knowledge,” adds Lori Bitter, and the findings bear this out. Over 82% of all respondents are researching or reading information online on health and wellness for themselves and for their families.
According to the survey, the three top reasons. "ThirdAgers spend time on the Internet are to seek out information (92%), to stay in touch with friends and family (95%) and to shop online (73%)”. Other high percentage activities include general browsing of the Web (95%), reading articles (91%) and research products before purchasing offline (86%). What they’re not doing is watching videos, writing blogs, playing games or downloading music.Today, close to 108 million people are over the age of 45. This powerful block of boomers and mid-lifers in transition comprises over 40 percent of the population, and has the majority of the buying power in the United States. They account for 70 percent of the U.S. net worth, controlling $9 trillion. In the next 15 years, the 50-64 age popular will grow by 50 percent and the 65-plus population will grow 32 percent, while the traditionally coveted 18-40 Gen-X and Gen-Y populations will grow only 3 percent combined.
Check it out, it contains excellent insight - It’s Official: Marketers Can’t Afford Not to Build Relationships with Boomers - www.thirdage.com
Regards
Trevor Nel - 011 - 705-2790 - www.innercircleforum.com
trevor@innercircleforum.com
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